Fight for your right to house party
December 10, 2008
Home improvement adidas style
“It’s the house party to end all house party’s-and you’re invited,” says the iconic three stripes footwear brand as it celebrates ‘60 Years of Soles and Stripes’.
Katy Perry, Estelle, the Ting Tings, Missy Elliot and David Beckham are among the stars appearing in a new adidas house party commercial, part of the company’s “Celebrate Originality” 60th anniversary campaign. Read more
Door to door salesman
December 10, 2008
The retail countdown
Jamie Cullum launched ‘The Advent Cullumdar’ on 1st December which houses £20,000 worth of Christmas gifts behind its virtual windows, including AC/DC tickets, John Legend concert tickets, 10 CDs from Universal and a Nokia Comes With Music phone. Read more
Videos for rent
December 10, 2008
Taking a trip with Dido
Sony BMG’s marketing campaign for Dido’s latest album ‘Safe Trip Home’ features 11 short commissioned films, each set to the soundtrack of a song from the new album. The short films were created by directors across the globe based around the concept of ‘home’ Read more
Melrose face
December 10, 2008
Mannequin Sky Walker
Fila is teaming with R&B and pop artists Natalie and Nicole of Nina Sky to launch its first women’s footwear initiative. The Puerto Rican American identical twins will be featured in an integrated marketing program for the debut of ‘The Melrose’ footwear. Read more
Just what I always wanted
December 10, 2008
You get what you give
Universal Music Enterprises (UMe) is to embark on its “Don’t Disappoint Them, Give Them Music” promotion in the run up to the holiday season (including Black Friday and Cyber Monday).The promotion aims to sway credit crunch shoppers away from bad gift choices by focusing in on the difference between ‘bargain’ presents (music) and cheap presents (fruitcake, underwear, tie, socks or sweaters). Read more
Rick N’ Roll
December 10, 2008
The Cartoon Network made good use of the Rick Rolling phenomenon at the annual Macys Day Thanksgiving parade. Half way through a puppet-based rendition of one of the stations songs, Rick Astley himself emerged from within the CN float to sing his 80s classic ‘Never Gonna Give You Up’. This is the first time Rick Rolling has been performed live. However, we imagine it won’t be the last. Rick never lets us down.
Ring of fear
December 10, 2008
The ‘Saved by Zero’ jingle from a recent Toyota commercial (from the original song by 80s new wave act The Fixx) has been remixed into a horror video. Bizarrely the original ad, which was lambasted by viewers due to its repetitive nature, has taken on a whole life of its own, making it a far bigger campaign than Toyota could have imagined. As displayed on American Idol so often, a bad performance often garners more attention than a good one.
Santa on Tap
December 10, 2008
Weezer have released a seasonal mobile game, which will feature six new songs. ‘Christmas With Weezer’ is built on the Tap Tap Revenge game for iPhone and iPod touch (which has over 3M users). It highlights how albums have moved from CDs, to digital downloads, to games as music consumers increasingly want to get hands on with new songs. It’s almost as much fun as destroying a Christmas sweater.
Blog Wire
December 8, 2008
Which mobile does Santa use? – Hey, that’s not Santa
www.adweek.com
Hands free gaming -Guitar Hero on a bike. The revenge.
www.youtube.com
The pomegranate phone - real music on your mobile
www.youtube.com
Born in manger – ends up on a guitar
www.gigwise.com
Gap in the market
December 1, 2008
Jingles sell tops
Clothing retailer Gap has launched a major holiday promotion. The new campaign features a host of celebrities – including singer Ashanti – wearing its New Holiday Classics in print ads. Central to the online and broadcast side of the campaign is a selection of traditional carols exclusively remixed and performed by a wide range of actors, musicians and comedians which hit cinemas on 14th November. Read more
