Tight fit

Band in a banner

Here at BBF we sift through a flood of ‘overly complicated’ or downright ‘conceived while inebriated’ music/brand marketing campaigns on a daily basis. However, we also occasionally stumble on some quite brilliant activity in the music space on our trails. This campaign, used to promote upcoming Universal act VV Brown, is simple but strikingly effective and definitely falls into the later category. Read more

Upfront marketing

Under wired for sound

“What’s that noise, here come the Vassarettes/c’mon boys the girls you can’t forget”.

In 1994 Eva Herzigová stared down from a billboard causing alleged multiple car pile ups with her cleavage, under the now iconic Wonderbra tag line “Hello Boys”. Now, 15 years later, The Vassarette underwear brand (part of Vanity Fair) is taking that same concept and giving it a musical spin. Read more

Twitter roundup

Making Tweet music

We’re Twittering away about brands and music over on Twitter. The image alongside this post is a cloud map of the kind of areas our followers fit into – It’s all about ‘Music’, ‘Marketing’, ‘Digital’, and ‘Media’ it seems.

So, if you’ve been meaning to take the plunge and join the Twitterati here’s a run down of what you’re currently missing over on http://twitter.com/brandsbandsfans: Read more

When 2 becomes 1

Making a wholemeal of it

There are those who like white bread, there are those which prefer wholemeal bread, and there are those who simple can’t make such a difficult decision and go for ‘Best of Both’. However, over the course of January (and now February) Hovis is aiming to convert those who buy both white and wholemeal (around 18% of consumers) exclusively to Hovis Wholemeal.

So, what is their secret weapon behind this epic conversion? Read more