Born to run

The gig race is on

Ted Baker’s new Born menswear range has launched a new campaign which will require dedication, stamina, and quite possibly ear plugs. In order to promote its new Born clothing range of shirts, polo shirts, T-shirts, and hoodies  – all aimed at a younger 18-24-year-old audience than its mainline brand – Born is setting a ‘Gig Race’ challenge.  Contestants involved will have two weeks to attend as many gigs as they can, whilst blogging and twittering their exploits as they go. Read more

Reward Ceremony

Mika offers brand loyalty

Island Records Group and Casablanca Records are teaming up on a unique reward based online venture in support of Mika’s upcoming album. Mika is launching a loyalty scheme via his website which will enable fans to earn points that can then be traded for rewards. Points are awarded for creating a profile, uploading content, adding comments and buying products. Points can be used to acquire free music, video downloads, screen-savers and even a private acoustic gig from the artist. Read more

Get your Little Boots on

Nokia is once again turning a part of London into a roller disco, as it rolls out Nokia Skate Almighty for a second year. The event offers up a free hour of skating accompanied by DJ’s and live performances from Little Boots and Calvin Harris. Nokia is to offer an exclusive remix of the Little Boots track Remedy (A1 Bassline remix) via the Nokia Music Store and Comes With Music for four weeks. The skate park will be open from 6-9th August at Potters Field, next to Tower Bridge

skatealmighty.nokia.co.uk

Win Summer Sundae tickets

Round off your summer with a weekend bowlful of Sundae. Your musical toppings will include Bon Iver, The Mystery Jets, Idlewild, Kid British, The Streets and The Zutons among many others. The three-day summer midlands music festival takes place on the 14-16 August at De Montfort Hall and Gardens, Leicester. We have full weekend tickets (including camping) to give away. Read more