Sound Investment

Brands see the value of music

This week saw the 50th edition of the Brands Bands Fans newsletter. Since its inception in May 2007 – and the subsequent launch of our blog, Twitter feed, events and panels, we have covered a vast and ever expanding selection of brand and music partnerships and marketing activity. We hope you’ve found it as invaluable as we have and that it has opened your eyes to the full spectrum of opportunity available within music. Read more

Meats and Beats

Meats and Beats [Boyband Special]

Pure Groove and FRUKT present:  Meats & Beats – grilling your music and meat knowledge.

Get your rump down to Smithfields meat market for the hottest music quiz in town. Yes, the pop butchers are back on 24th November – and this time it’s boybands. Step out with a team or by yourself and get connected when you’re there. Read more

Mobile break up songs

Sing your way out of a contract

A new online campaign from Sprint Mobile takes a direct musical hit at a number of its competitors. Visitors to the ‘mobilegoodbye’ website can create, watch and share a series of break up songs from a selection of hit tracks penned to their old carrier. Each track features a cover version with new lyrics performed by a karaoke duo. Read more

Chew Lips

Attack of the drones

The London electro-pop trio have moved on massively from their first kitchen sink gig at a friend’s house in the spring of 2008, to being among the first slew of bands announced for next year’s SXSW festival. The band have been among the ‘ones to watch’ lists for some time. However, the limelight that shone on the majority of solo female electro acts (La Roux, Little Boots) in 2009 is set to radiate their way in 2010. Read more