Underneath your clothes
March 18, 2010
Developing a real Bond with music fans
Bonds underwear in Australia is promoting the brand’s Original Hipster underwear – and its ‘hipster’ credentials – via an all girl rock group performing in their underwear. Simple, yet effective, this ad is part of the brand’s 10 year underwear celebration and marks yet another iconic commercial for the brand. The song featured in the ad – which Bonds are giving away as a free download via a dedicated micro site – is Read more
Cool as folk
March 18, 2010
Scared of beards
Fosters has launched a quirky new series of ads promoting its Carlton Draught beer. The ‘Any Excuse’ campaign sees a bizarre folk music trio (with creative facial hair) performing musical renditions to various male body parts in order to sing the beer’s praises. Each ad sees the heavily knitted warblers composing odes about the various different parts of a man’s anatomy Read more
