Seven relation army

Wimpy’s suburban heart of glass

With some of my South African relatives finally touching down in the UK post the volcanic ash cloud flight embargo, it was interesting to pick up on a musically led campaign emanating from the region this week.

A new Wimpy ad from South Africa offers an insight into a not-so-typical South African family unit in a bid to connect with close-knit SA suburban family life.  The commercial highlights the musical prowess of the ‘Skoltimaier Seven’ Read more

Plug into Asia

Music Matters 2010

Music Matters is conducted in the heart of the world’s most dynamic region and is Asia’s only annual conference dedicated to the business of music. The event was created with and for the Music industry, bringing together major players from the entertainment eco-system to discuss, debate, do business and watch some of the hottest up and coming acts in Asia.

Music Matters 2010 will take place over a jam-packed three day programme Read more

Box Frenzy

Nike takes gaming to the streets

Nike’s experimental Alternate Reality Game (ARG) campaign is set to kick start this Friday across London. The footwear brand is promoting both its products and a positive fitness message via Nike Grid, a 24 hr urban running game that divides the capital into a game-board of 40 competing postcodes. The location-based game sees users registering online  and then running between telephone boxes, entering 4-digit codes as they go, in order to receive points. Read more

China: Music & Brands – Day 1

Day 1 of the British Council music mission to China kicks off with a presentation to invited guests from the cultural industries in Beijing. The FRUKT philosophy is quite visionary in some ways – multi-channel brand story-telling through entertainment… tripping of my tongue like it’s skipped off the pages of the latest ‘post advertising’ book, written by some trendy counter cultural marketing guy. However, these kind of marketing bullshit statements are simply too abstract for the developing markets. The sophistication in communications practice may not be there yet, but the will certainly is. Read more

China: Music & Brands

Forthcoming…

Everyone’s talking about BRIC (Brazil, Russia, India, China) and the bounty that awaits us in these foreign lands… the big tech brands are trying to figure out how they can create solutions to the challenges that geographical scale and remoteness create with innovative programmes including getting entire villages to share phones – while the FMCG guys are trying to find ways to get new markets to wear their Western denim. Read more