Tight fit
From: Marketing
Feb 8, 16:26 by Giles Fitzgerald
Opening up the musical wardrobe
Music and fashion sit happily side-by-side on the catwalk, but could they be getting more from extended music alignment? With fashion toeing the endorsement line, is it time for a new frock ‘n’ roll?
Cruise control
From: Marketing
Feb 8, 16:26 by Giles Fitzgerald
All aboard the sponsor ship
Don your lifejackets, grab your air guitar and check there’s enough lifeboats, as music marketing takes to the high seas…
Boys are backing town
From: Marketing
Feb 8, 16:26 by Giles Fitzgerald
Bon Jovi put you on the map
Bon Jovi jump on the user- generated bandwagon with the Bon Jovi Loves My Town! contest…
Atomic bombs
From: Marketing
Feb 8, 16:26 by Giles Fitzgerald
Kitten kills the video star
If you wanted proof that the traditional music video is dead as a marketing tool, look no further than Atomic Kitten (who failed to chart in the top 75 with this)...
Credit check
From: Marketing
Feb 8, 16:26 by Giles Fitzgerald
Read the small print
Fancy being in the credits of the booklet in the forthcoming Saosin Live DVD/CD? Then grab your magnifying glass as this is for you…
Ticket to Flouride
From: Marketing
Feb 8, 16:26 by Giles Fitzgerald
Molded to fit
The Moldy Peaches have become ‘stars’ in South America after their ‘Jorge Regula’ track was used in a toothpaste ad across the continent. But they hadn’t been approached to clear its use. Meanwhile Hasbro is promoting Tooth Tunes, musical toothbrushes for kids, featuring the Black Eyed Peas, Kiss and Destiny’s child. Recycled guitar strings as dental floss anyone?
Eight miles wide
From: Marketing
Feb 8, 16:26 by Giles Fitzgerald
The Eminem weight loss plan
Will the real slim shady please weigh in. ‘Apparently’ Eminem has been ‘approached’ by Slim-Fast – the shake-and-snack-and-put-the-fitness-back drinks company – to be an ‘ambassador’ for the product. This is presumably due to the SLIM Shady connection. This is the equivalent of getting PUFF Daddy to endorse Sugar Puffs. Hey, that’s not a bad idea.
Take Kylie to bed
From: Retail
Feb 8, 16:26 by Giles Fitzgerald
Tears on my pillow
Not content with bull riding underwear campaigns and capturing her essence in a perfume range, Kylie Minogue now wants you to take her to bed. The miniature disco diva is set to release a bed-linen range in March, entitled Kylie At Home. Spinning Eiderdown, Can’t Get You Out Of My Bed, Love At First Pillow Fight, etc.
http://uk.news.launch.yahoo.com
Brands, Bands and Hands
From: Marketing
Jan 24, 11:18 by Giles Fitzgerald
Will a brand makeover hide the cracks at EMI?
Guy Hands is a man who once proposed a Yellow Submarine World for the disused Millenium Dome. Does he really have what it takes to tackle the brand arena?
Comment [1]
The Pepsi Challenge
From: Marketing
Jan 24, 11:18 by Giles Fitzgerald
Bowling for giveaways
As the Superbowl looms, Pepsi is donning its shoulder pads and barging past with a massive download giveaway and ad campaign…