Tight fit
From: Marketing
Feb 8, 16:26 by Giles Fitzgerald
Opening up the musical wardrobe
Music and fashion sit happily side-by-side on the catwalk, but could they be getting more from extended music alignment? With fashion toeing the endorsement line, is it time for a new frock ‘n’ roll?
Take Kylie to bed
From: Retail
Feb 8, 16:26 by Giles Fitzgerald
Tears on my pillow
Not content with bull riding underwear campaigns and capturing her essence in a perfume range, Kylie Minogue now wants you to take her to bed. The miniature disco diva is set to release a bed-linen range in March, entitled Kylie At Home. Spinning Eiderdown, Can’t Get You Out Of My Bed, Love At First Pillow Fight, etc.
http://uk.news.launch.yahoo.com
River island records
From: Retail
Jan 22, 12:37 by Giles Fitzgerald
Dress like a music icon
The music/fashion endorsement bandwagon trundles on with River Island, H&M and even a spanex clad rocker jumping aboard…
Sk8er ploy
From: Retail
Dec 18, 13:22 by Giles Fitzgerald
Get Avril Lavigne at your local electrical store
Glum-faced boyfriend stealer, Avril Lavigne, is to play a free concert at the opening of a Best Buy store in Canada. The live performance is being sponsored by the electronics and entertainment chain. Why has the diminutive pop punk sunk so low? Because leaving her tour so late after the album release has seen dismal ticket sales. That’s why. Girlfriend.
Damaged packaging
From: Marketing
Oct 24, 15:42 by Giles Fitzgerald
Pushing the formulaic format
The rush is on to find a new format to replace the CD, but is repackaging really the answer? Does USB hold the key, or is it a device too far?
Purple Reign
From: Marketing
Oct 24, 15:41 by Giles Fitzgerald
Girls get colourful with mobile
Mobile endorsement is getting colourful. Girls Aloud become the largest purple thing since Violet Beauregarde in Charlie and the Chocolate factory, plus Beyonce happily exploits her childhood to flog her burgundy and gold mobile…
Do we hair care?
From: Marketing
Sep 26, 15:16 by Giles Fitzgerald
Cut and run campaigns are a wash out
Lily Allen and uber-ligger Kate Moss struggle to comb the knots out of their hair care campaigns…